Why We Created Vital Halva - Our Story
- Dave Glicklich
- Mar 19
- 1 min read
Updated: Apr 7

The Vital Halva journey began in our tiny Brooklyn kitchen, where our passion for nutrition and our love for halva converged. After years of struggling to find a protein bar that met our exacting standards, we decided to create our own.
Drawing inspiration from traditional halva recipes and modern nutritional science, we experimented tirelessly. We wanted a bar that wasn't just a snack, but a complete nutritional experience. The goal was to craft a protein bar that could support athletes' recovery and provide the perfect balance of nutrients while honoring the rich, nutty tradition of halva.
After months of testing, we developed a unique formula using organic sesame seeds, high-quality protein, and just the right touch of natural sweeteners. Our bars would provide balanced protein with clean ingredients that respected both taste and health.
The first batches were made in our home kitchen, rolling up our sleeves and getting down to business to create the perfect combination of healthy and tasty. We wanted a bar that wasn't just nutritionally perfect, but also captured the melt-in-your-mouth sweetness of traditional halva. Each bar would be gluten-free and packed with natural ingredients.
Upon initial launch among our friends and family, Dave's halva protein bars became an instant hit, especially amongst our fitness enthusiasts and health-conscious snacker friends. Our dream of creating the perfect on-the-go nutrition was realized, one bar at a time.
Wow this seems like such an amazing product!!